Winterhilfe online donation campaign

Publisher | Studio Thom Pfister
Year of creation | 2021

Conception, illustration and animations in 3 languages

The centrepiece of the campaign is a 15-second animation that points out that there are also people in need in Switzerland who require support. In addition to the Winterhilfe Schweiz campaign, the Geneva cantonal organisation is launching the slightly adapted animation as a TV commercial on Léman Bleu.

The campaign was launched in German, French and Italian via Instagram, YouTube, Facebook and Google.