Unico - Swap-Shop

Year of creation | 2022
Project description | Design Brand

Illustration, graphic design, web & app design

The Unico branding was the final result of my final project for the Graphic Designer EFZ exam.

"I chose the "unico" concept because it is a modern and very unique line that best appeals to my target group. It shows a certain criticism of the fashion world that we still greatly support through our consumption. It represents us. We humans are all unique and have our own style that we can share. Every fabric and every material is unique. Just like us. The line shows that we can make something new and extraordinary out of something that already exists.

I belong to my own target group and have found myself looking at fashion magazines and posters. But every time it's the same. A beautiful photo, but without character. With this visual I want to create a new kind of characterisation. The two colors should stand out and draw the eye."